Thursday, 15 March 2012

Engaging with Social Media - Do It...but Wisely

As a leader, are you wisely engaged with social media? 

Social media is not just for socializing. When handled correctly, you can use it to enhance yourself personally, establish your expertise, engage in learning, or demonstrate your digital fluency. Commit to using social media for professional reasons but be proactive about managing your activity and image. Consider what potential employers or colleagues will see—you don't want them to discover only pictures of you and your dog, or worse. Make sure at a minimum you have a LinkedIn - or similar - account with a completed profile. Try tweeting or blogging about your area of expertise, thereby creating content that others can forward, retweet, or repost. This can help you establish yourself as an expert and a leader who is truly passionate about your work.  As well, be sure to access the knowledge of others who are also engaged!

Adapted from "Boost Your Career with Social Media: Tips for the Uninitiated" by Amy Gallo.

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