With so much information out there, getting your audience's attention is tough. But it is also essential. Consider these three things next time you craft an important message that needs to be heard:
- Make a comparison. Whether you are promoting an idea or making a point, remember that people like to draw connections. Help your audience understand by comparing your message to something else.
- Piggyback on the familiar. Take something most people know and make it your own. Spinoffs of the "Got Milk?" slogan have done this successfully.
- Be specific. Use simple, specific details to solidify your point. These give your audience something to remember when you're no longer in front of them or they've put your memo off to the side.
Adapted from "Craft an Attention-Grabbing Message" by Kare Anderson.